Digital Marketing Manager

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SUMMARY

As a Digital Marketing Manager you will be responsible for developing, executing, optimizing and measuring paid acquisition campaigns that drive new customers to the company website. You will own end-to-end performance of select consumer digital marketing channels which may include paid search, affiliate, display, video, social and/or mobile advertising. This position requires an experienced digital marketing manager who is a creative and strategic thinker – a leader who can combine marketing strategy and digital market techniques to make a big impact on our business strategy and help us achieve our goals

ESSENTIAL DUTIES AND RESPONSIBILITIES

The role of HTL’s digital marketing manager is to drive awareness of HTL product offerings to consumers and small businesses to help bring leads to our team Account Executives and Mortgage Loan Originators
Manage email campaigns including overall strategy, messaging, email acquisition, and solutions to increase email conversion rates
Identify and develop new features/functionality for website enhancements that improve conversion rate and user experience
Plan and manage paid search, display/retargeting ads, affiliate, and SEO
Develop social media program initiatives to grow community size and engagement
Collaborate with team members for creative/content creation in support of marketing campaigns
Track and own KPIs around this role’s twin goals of (1) brand awareness and (2) top-of-the-funnel customer acquisition
As an innovator, you would educate yourself and the extended team on the latest best practices as well as competitive landscape.
Day-to-day campaign bid management and execution tactics across multiple search engines (e.g. Google, Bing, App Store, etc.) to exceed customer acquisition goals and maximize return on ad spend
Create SEM dashboards and monitor KPIs
Identify opportunities for keyword, geography, and channel expansion
Work closely with the broader team to devise and implement full-funnel user acquisition strategies, optimize bidding strategy, and drive landing pages and ad copy to improve channel performance
Build, optimize, and scale digital marketing campaigns that drive growth (new users, complete form fills, and brand awareness) using Google AdWords, Facebook Ads Manager, etc.
Leverage relationships with platform partners (Google, Facebook, etc.) to rapidly identify, evaluate and deploy platform-specific best practices and pilot products to accounts
Experiment aggressively to find better ways to identify, engage and drive loyalty with our users
Manage performance metrics, budget tracking, and reporting across select digital marketing channels

ADDITIONAL RESPONSIBILITIES

Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management
Demonstrates high level of quality work, attendance and appearance
Understands and complies with all company rules and regulations
Additional duties as assigned as it relates to the position

SUPERVISORY RESPONSIBILITIES

This position does not have supervisory responsibilities

MINIMUM QUALIFICATIONS

Bachelor’s Degree
3-5 years of experience in digital marketing
Ability to execute FB ads, SEM, and retargeting campaigns
Ability to think outside the box and constantly find ways to reach the desired audience
Excellent project management skills a must
Self-starter and ability to work with people and manage online campaigns
Excellent communication skills, both written and spoken

COMPETENCIES:

Adaptability
Communication
Decision Making
Initiative
Innovation
Organization
Professionalism
Results Orientated

To apply follow the link below